Peter Trigar Trumpy Brand Identity
Since 2014 Trumpy has been a local favourite.
It’s a bar, lounge and late night party spot with a 3am license. A relaxed cosy atmosphere, serving quality food and playing chilled tunes that resonate in the lofty ceilings to the early hours. An escape from the days stresses.
Collaborating with owners Jay Rayner and Jamie McEntee to create a concept that felt personal and also acknowledged the essence of the bar. The re-branding needed to capture the energy in colour but also visualise the understated nature of the place.
Using a bold hand-drawn monogram we decided to use a friendly vintage inspired type treatment by Pangram Pangram to complement the monogram. The strong and versatile font gives the brand identity character without compromising legibility at small sizes for menus and other printed material.
The branding has been rolled out across print in different ways, from billposters, to menus, postcards to matches. With a flexible design system that will start to be used across digital touchpoints.