Located in the business district of Southern China, Ricarica is a new Chinese coffee brand, aiming to create a convenient and affordable experience, supplying quality coffee. Creating a Mandarin and English brand identity across digital and print. The roll-out of the brand identity needed digital design and marketing material across multiple channels. A bilingual website would become the platform for coffee information, events in and around Southern China. Implementing a pre-ordering system on the website using a Wechat-pay POS was also needed.
The visual language differs considerably to that of the Western coffee scene, cultural ideas on colour use and typography were a major challenge to the project. Result A refreshing take on coffee culture, that has seen the business develop additional outposts across China. With plans to expand their business objectives in 2020.
— Stakeholder management
— Creative direction
— Brand strategy
— Art direction
— Graphic design
— Comprehensive brand style guidelines
— Identity application & rollout
— UX design
— UI design
— Workshop facilitation