Phil Anderson Cycling Branding
Rebranding an established cycling tour company, operated by an Australian cycling icon. Phil Anderson OAM is one of my cycling heroes. He won gold in the 1978 Commonwealth Games, turned pro, and joined the intensely competitive professional European road circuit with a career spanning 16 years. Phil is well known for being the first Australian (and first non-European) to wear the prestigious yellow jersey in the Tour de France. I was approached to redesign the brand identity across print and digital media.