A well established cycling tour company owned by Phil Anderson, a sporting icon known for being the first Australian (and first non-European) to wear the prestigious yellow jersey in the Tour de France.

The clientele that are booking tours with Phil are enthusiasts wanting to experience a personalised cycling holiday with a former professional. Previously the digital presence did not showcase the experience nor the informative nature of the site. A complete overhaul of the design system from the booking side through to the logotype, marketing material and user experience was needed.

A clear and intuitive navigation of the new website has given Phil Anderson Cycling an easier workflow for bookings and transactions. Working directly with the business owners to create a new design system from the booking side through to the logotype, marketing material and user experience has given new life to the brand which can be further rolled-out once COVID-19 travel restrictions
have loosened.

Key Responsibilities
— Stakeholder management
— Art direction
— Design system creation & rollout
— Wireframing
— Prototyping
— UX design
— UI design
— Workshop facilitation