The purpose of this project was to consult, re-design and develop a new digital identity for the Haskell brand. Which would showcase the mix of projects completed and in-development by the firm. The key factors that made this project an effective and successful were conveying the quality of work and service in a visual language that is clear and consistent to the Haskell brand, by using the established brand identity, graphical elements and colour-way, as well as look to revise these to enhance the brand presentation across the website, the design of a clear information structure were a strength of the digital presence.

haskell.com.au

Key Responsibilities
— Stakeholder management
— Art direction
— Design
— Wireframing
— Prototyping
— UX design
— UI design
— Workshop facilitation