Working within the furniture industry for over 20 years, AKWT is the culmination of Anthony Kleine’s experience as a maker and designer. A contemporary furniture and cabinetry business designing and making handcrafted pieces from his Preston workshop.
The brief was to create a brand identity that clearly represented the contemporary thinking, attention to detail and years of experience owner and maker Anthony Kleine brings to the furniture and cabinetry industry. Referencing his distinctive range of furniture and craftsmanship. The letterforms of the logotype allude to the work produced and also strip away unwanted decoration that is not present in his handcrafted range.
The brand identity needed to work across several different printed mediums with the intention to apply and redesign the website over time.
Copywriting by the great wordsmith Christian Mcqueen
Furniture range photography by Sam Sederof
— Creative direction
— Art direction
— Graphic design
— Identity application & rollout